Background: Emily’s Produce offers the freshest homegrown fruits and vegetables on Maryland’s Eastern Shore. More than a farm market — Emily’s is an authentic Eastern Shore experience.
Project Details: I was tasked with updating the visual identity for Emily’s Produce.
Key Features: The new visual identity for Emily’s included a refresh to the current logo, updated brand typography and color palette, and a redesigned WordPress website. I also created various print collateral pieces, including new company business cards and market safety posters.
The Emily’s Produce Logo
Primary Version for Light Backgrounds
Light Version for Dark Backgrounds
Above: The new responsive logo can be used in various formats depending on size limitations.
Updated Brand Assets
Above: Brand style guide with logo, imagery examples, brand typography, and color palette (left). Website homepage (right)
Print Collateral
Above: Redesigned Emily’s Produce business cards.
Above: Branded market safety posters used during COVID-19.