Background: Axxess Care is a two-pronged application that connects agencies using Axxess software, or individuals in need of care at home, with qualified clinicians who provide timely care.

Project Details: I was tasked with creating a visual identity for the new consumer segment of Axxess Care. This new segment will be marketed direct-to-consumer, which is a change in the target audience from the main B2B application, leading to the need for a separate visual identity.

Key Features: The visual identity for Axxess Care included a logo for the new consumer segment, product color and typography, the app icon, and marketing mockups to show the brand in action. I also created a set of screenshot graphics for the app which are shown in the Apple App Store and Google Playstore.